He is the true enchanter, whose spell operates, not upon the senses, but upon the imagination and the heart.

— Washington Irving

CREATIVITY

WHAT THIS MEANS

Spectacle wears off fast because the senses adjust to everything. What lasts is work that gets inside and rearranges how you picture things, so that afterwards you notice differently. That is a slower, quieter effect, and it is why a plain sentence can outlive an enormous production.

If you make anything, the question is not whether it impresses on first contact but whether it leaves something behind. Aim at what someone will still be carrying on the walk home. As a reader or a listener, spend more of your attention on what changed how you see and less on what merely held it.

A QUESTION TO SIT WITH

Which book or song reached your heart rather than just your eyes?

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