Buddy’s short film, from Said Daily

Buddy, the small character with a quotation mark for hair, sits at a wooden table under a tree in a garden while a blue butterfly drifts past. He picks up his phone and its light fills his face as he smiles. Butterflies gather, and the film opens out onto the whole garden, white flowers among the hydrangeas. The film has sound.

jh-014 Reflection One of 32,259

“Your thoughts should visit your mind, not purchase property there.”


Three thoughts each morning, and room to sit with them. Behind them, 32,259 in the library — every one carrying an essay of its own.

Download Said Daily on the App StoreFree

For iPhone, iPad, Mac and Apple Watch.

The morning

Three thoughts, one at a time.

Said Daily opens on the first of the day’s three. Under it are your own words, kept private, and a count of the days you have come back.

Said Daily’s Today screen on iPad: Good morning, Maya, then the first of the day’s three thoughts, “Everybody wants to be understood and nobody wants to be figured out.” Below it, Your Words and 13 days in a row.

Explore

Find a thought for how you are arriving.

Explore asks how you are arriving today and offers Calm, Motivated, Uncertain, Creative, A hard day, Grateful, Nervous, Starting over and Love. Under them are a thought for right now, reading paths that give you one thought a day, and the themes to browse.

Said Daily’s Explore screen on iPad: Find a thought, the moods to choose from, a thought for right now, reading paths and the themes to browse.
Said Daily on the Mac: the Today window, with Today, Explore, Saved, Groups and Settings in its sidebar and the first of the morning’s three thoughts.

On the Mac Today in its own window, with Explore, Saved, Groups and Settings in the sidebar.

Why it exists

A library of quotations is easy to assemble.

Quotations are short. Gathering them is the part anyone can do. The work is what comes after: saying, in plain words, what one particular sentence means — without saying the sentence back — and then doing it again for the next one, and the next, 32,259 times.

29,229 of the thoughts here were written for the app. 3,030 more are credited to 152 named people. It makes no difference which: every one of them carries its own explanation underneath, and its own question at the end of it.

What it means

Not one is left to speak for itself.

Every one of the 32,259 carries an essay of its own — about a hundred words on what the thought means and why it is worth your time. Then a question, if you want to answer it.

What follows is one of them, complete and unedited: the thought, the words the app puts under it, and the question it ends on.

“You forgot the kind thing you did in seventh grade. The person you did it for didn’t.”

Kindness gets remembered unevenly. What felt like nothing to you, sitting next to somebody at lunch or telling a kid their drawing was good, got filed by them as evidence that they were not invisible, and it has been in there ever since. You will never know which of your small acts landed that way. That is the actual argument for making a lot of them.

This week, do the small obvious thing you usually talk yourself out of because it seems too minor. Say the compliment, invite the extra person, answer the awkward message. You are not trying to be impressive, and the ones that stick rarely were.

Whose kindness from years ago do you still think about?

None of that was written for this website. It is what is in the app, under that thought, and there is one like it under every other.

The library

Twenty-four subjects, counted.

The 32,259 are organized into twenty-four categories. These are the real counts, and they are the reason the number at the top of this page is not a round one.

What is in each one

What it does not do

Nothing here is trying to keep you.

Everything below was a decision, not an oversight.

  • No advertising.
  • No tracking, and no analytics following you around.
  • Nothing sold, and nothing handed to advertisers or data brokers.
  • No feed.
  • No streak pressure.
  • No notification asking why you have been gone.
  • No account, unless you want one.

Your saved thoughts and reflections stay private and are never shared with a group.

The full privacy policy

Meet Buddy

Buddy, from the film.

Buddy is Said Daily’s mascot, and the film at the top of this page is his. Free wallpapers of him, sized for iPhone, iPad or Mac, are on the film’s own page.

Watch his film and take a wallpaper

Buddy at a wooden table under a tree in a garden, smiling, the phone in his hands, among hydrangeas, daisies and butterflies.

Who made it

One person, in Kentucky.

Jeffrey Hakim, in a head-and-shoulders portrait: dark curly hair, a white open-collar shirt under a pale seersucker jacket, against a plain gray backdrop.

Said Daily was written by Jeffrey Hakim. He wrote 29,229 of the thoughts in it himself, and every one of the 32,259 carries an explanation and a question that had to be written too. It is version 1.0, and it is on the App Store.

He is a designer and developer, and has spent seven years on ecommerce — brand identity, storefronts and product work, for Fortune 500 systems and for brands launching on their own.

That is most of what this page can honestly tell you about him. The rest — the other work, the writing that is not this — is at jeffreyhakim.com.

Read about Said Daily

Before you go

It is free.

There is plenty it does not do. If there is something you want the app to do, the form goes to me.