Cheap choices often end up costing more. They just send the bill in pieces.

RESILIENCE

WHAT THIS MEANS

Price is easy to compare and total cost is not. The cheap shoes, the quick fix, the version done in one night instead of three all look like savings at the counter, and then charge you again in replacements, repairs and time spent redoing it. No single payment is big enough to notice, which is how the total escapes you.

This does not mean buy the expensive one. It means ask how long the cheap version lasts before you commit, and count the second purchase you already know is coming.

A QUESTION TO SIT WITH

How many times have you rebought the cheap version?

MORE IN CHOICE & CONSEQUENCE

Free, with nothing to buy inside it.