Stop saying “I just wanted to ask” and “it’s just an idea.” Your ideas don’t need a discount sticker.

GRATITUDE

WHAT THIS MEANS

Those little softeners feel polite, but they quietly tell the room to take your idea less seriously than you do. You are pre-apologizing for existing in the conversation. Most of the time they come from wanting to be safe if the idea lands badly, which means you have hedged before anyone has even heard it.

Watch for the discount words in your next few messages and cut them before sending. Just, sorry, maybe, I think: delete one and read the sentence again.

A QUESTION TO SIT WITH

Where do you shrink your ideas before anyone can judge them?

MORE IN COMMUNICATION & LANGUAGE

Free, with nothing to buy inside it.