Perfect is easy to scroll past. The human fingerprints are what make people stop.

CREATIVITY

WHAT THIS MEANS

Smooth work slides by because there is nothing for the eye to snag on. A slight wrongness, a hand-drawn edge, a voice that does not sit perfectly in the mix, tells a person that somebody was actually there. Templates and machines produce clean, and clean has become cheap. Evidence of a human being is the part that is now rare.

Leave one honest mark in the next thing you make. A visible correction, the take with the breath still in it, your own handwriting. Pay attention to which parts people mention back to you.

A QUESTION TO SIT WITH

Which rough human detail do you keep smoothing away?

MORE IN CREATIVITY & ORIGINALITY

Free, with nothing to buy inside it.