Be willing to stand beside what you create.

There is a difference between producing something and being willing to be identified with it. The second involves accepting whatever comes back, defending it if you believe in it, and revising it if you do not. Work with nobody standing beside it tends to be safer and less alive.

When you put something out, be present for it rather than dropping it anonymously. Answer questions about it. The willingness to be attached to what you make changes how you make it.