Being consistent looks boring right up until someone needs to trust somebody.

LEADERSHIP

WHAT THIS MEANS

Predictability has terrible marketing. Nobody is impressed by a person who simply does what they said, and the whole thing goes unremarked for years. Then something goes wrong, somebody needs one reliable name, and the list of candidates turns out to be very short. Consistency was never boring, it was only quiet.

Take the one thing you are already reliable about and do not let it slip this month. If nothing comes to mind, pick something small and start the record now. Who lands on that short list is decided long before anyone needs it.

A QUESTION TO SIT WITH

Who calls you when they need someone genuinely dependable?

MORE IN INTEGRITY & CHARACTER

Free, with nothing to buy inside it.