Filming yourself helping someone turns their worst day into your best post. Help first. Maybe don’t post.

A camera changes who help is for. The moment the phone comes out, the person having the hardest day of their month becomes material for your feed, and whatever you intended, the story now stars you. They rarely get asked. They just end up somewhere online, at their lowest, for strangers.

Do the thing and leave the phone in your pocket. If you genuinely want to draw attention to a cause, ask the person first and take their no seriously. Help that nobody saw still counted, which is the part that is easy to forget.