Beef is a distraction with good marketing. Nobody’s future improved from winning one.

A feud is exciting, which is different from being important. It comes with an audience, a scoreboard and a constant supply of things to think about, so it feels like it matters right up until you look at what it produced. Nothing you wanted for yourself got closer while you were busy winning it.

Think about what the current tension is costing you in hours and sleep. Then name one thing you actually want this month and move it forward instead, even by a little. You are allowed to simply stop competing in something nobody is scoring.