Pick the two words you want people to use when they describe you. Then earn them every day.

Reputation forms whether or not you direct it, and most people never decide what they are aiming for. Choosing two words turns something vague into a standard you can check yourself against, and it makes the small decisions easier, because you have already settled what you are trying to be.

Pick them now, and pick words that would cost you something to deserve. Then look at this week and ask where you fell short of them. The gap is not a failure. It is the whole exercise, and it only works if you keep checking.