A hundred people whose lives you actually changed beats a hundred thousand who scrolled past.

LEADERSHIP

WHAT THIS MEANS

View counts measure exposure, not effect, and the gap between the two is enormous. A hundred people who can name something specific you did for them is real change in the world, while a hundred thousand views is a moment of attention that left nothing behind. Only one of those totals is doing anything.

Pick the measure you actually want and check whether your effort matches it. If it is the first, spend time on fewer people and go deeper rather than wider. Ask who could describe what you did for them, and whether that list is growing.

A QUESTION TO SIT WITH

How many people could name what you did for them?

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