Shipping is a skill. The world can’t respond to something that never leaves your hard drive.

LEADERSHIP

WHAT THIS MEANS

Releasing is its own practice, separate from making, and it carries its own particular fear. Work that stays private stays theoretical, because you can imagine how it would land and the imagining never corrects you. Nothing sharpens your judgement about an audience except actual contact with one.

Put something out this week in whatever state it is in. Notice the specific worry that comes up as you do, since that worry is the thing you are really practising against, not the quality of the piece.

A QUESTION TO SIT WITH

What sits on your drive waiting for a perfect day?

MORE IN AMBITION, SUCCESS & LEGACY

Free, with nothing to buy inside it.