If the camera has to be rolling for you to be generous, the audience is the charity.

Filmed giving has two beneficiaries, and the one being recorded usually needs the moment far less than the other one does. The problem is not the record itself. It is that a camera changes who the act is for, and it can turn a person in difficulty into material while they are in no position to object.

Give one thing away this week with no documentation at all. If you want to raise awareness of a cause, film the cause and leave the person out of it. The test is simple: would you still do it with a dead battery.