Showing up for someone’s big win is easy. Show up for their season of nothing happening.

Celebrations are easy to attend because they are pleasant and they have a date on them. The long flat stretch, where nobody is achieving anything and there is nothing to toast, is when a person most notices who is still around. Presence during the boring part is most of what friendship is made from.

Think of someone currently in a slow patch and make contact for no reason at all. Suggest something ordinary rather than something special. Repeat it in a few weeks, because the value is entirely in the fact that it happened more than once.