The headline is the trailer. Don’t review the movie before you’ve watched it.

REFLECTION

WHAT THIS MEANS

A headline exists to get you to stop scrolling, which is a very different job from telling you what happened. An opinion built on that layer alone is an opinion about packaging. The tricky part is how complete it feels from the inside, because a strong reaction fills in detail that was never actually there.

Pick one story this week that makes you react hard, and read the whole thing before you say a word about it. Notice how often the middle of a piece complicates the top of it. If you have not read it, you probably do not have a position yet.

A QUESTION TO SIT WITH

What did you form an opinion on without reading it?

MORE IN PERCEPTION & ATTENTION

Free, with nothing to buy inside it.