Twenty sorrys don’t equal one fix. Stop apologizing and start adjusting.

Repeated apology can quietly replace changing anything, and it puts a burden on the other person, who now has to keep reassuring you about something you did to them. The words stop carrying information after the second time. What carries information is the next occasion, where either the same thing happens or it does not.

Swap your next apology for a specific change and say the change instead. I will send it Thursday. I will not do that in front of your friends again. Then hold it once, because one held sentence outweighs a dozen more apologies.