Not every project needs to be big. A thirty-second video can make someone’s whole day.

CREATIVITY

WHAT THIS MEANS

Size and effect are only loosely related. Something that takes an afternoon can land harder than something that takes a year, because what moves people is usually one clear moment rather than scale. Holding out for the ambitious version also means the small version, which could have existed by Friday, never exists at all.

Make something tiny this week and send it to one person rather than posting it. Thirty seconds for a friend who had a rough month. Notice that the smallness is what let you finish it, and that the finishing is what did the work.

A QUESTION TO SIT WITH

What small thing could you finish and give away today?

MORE IN CREATIVITY & ORIGINALITY

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