Taste gets built by consuming great stuff on purpose, not by scrolling whatever’s next.

CREATIVITY

WHAT THIS MEANS

Taste is trained, and what trains it is whatever you spend hours inside. A feed is assembled to hold your attention, not to improve your judgement, so an hour of it leaves you entertained and no sharper. Choosing what to take in, and staying with something long enough to notice how it was built, is slower and does the opposite. The difference is between being fed and choosing.

Pick one thing this week that is widely considered excellent in your field and go through it properly. One album, one film, one short story. Afterwards, write three lines on what it did that you had not seen before.

A QUESTION TO SIT WITH

Did you pick what you watched or just accept it?

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