Most good character is invisible. That’s what makes it good character and not marketing.

The moment decency gets an audience it starts serving two purposes, and the second one contaminates the first. Posting the good deed, mentioning it casually, making sure the right person saw: none of that is evil, it just turns an action into advertising. The test is whether you would still do it if there were no way for anyone to find out.

Do one good thing this week and tell nobody, not even in a throwaway line later. The silence is the uncomfortable part, and sitting with it is the exercise.