Posting your good deed turns it into content. Sometimes just let it be a good deed.

The moment an act gets an audience, part of it starts belonging to the audience. The help still happened, but it is now doing two jobs, and the second job slowly takes over because attention arrives faster and feels better than helping does. Give it long enough and you start picking the deeds that photograph well.

Do one useful thing this week that nobody finds out about, and sit with how flat it feels afterwards. That flatness is what the act was worth on its own. Post the things that genuinely help someone find something, and let the rest stay yours.