The more often your word proves accurate, the less loudly it needs to be delivered.

LEADERSHIP

WHAT THIS MEANS

Volume is what people use when they are not sure of being believed. Once your track record does the persuading, you can state something quietly and it carries, because the listener is drawing on everything you have said before. The reduced effort is one of the real rewards of a long record. Loudness and credibility tend to sit at opposite ends.

If you find yourself pushing hard to be believed, look at whether the problem is delivery or history. Then work on the history. Say less, be right, and let the volume come down on its own.

A QUESTION TO SIT WITH

Where are you raising your voice instead of your record?

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