Your feed feels like the whole world because it fills your whole screen. It’s a very small window.
REFLECTION
REFLECTION
Anything that fills your entire field of view starts to feel like everything there is. What is actually in front of you is a few hundred accounts, picked partly by you and mostly by a system guessing what will keep you there. It is a narrow sample shown at full size, which is a convincing trick.
Spend a minute counting who is really in there. Scroll your following list and notice how small and how similar it is. Then put the phone down and ask three people at practice what they make of whatever the feed has been angry about today.
Whose opinions does your feed show you over and over?
Free, with nothing to buy inside it.