Stereotypes save your brain time and cost you the truth about a person.

REFLECTION

WHAT THIS MEANS

Categories make thinking fast, and speed is genuinely their function, because you cannot start from zero with every person you pass. The cost is that the shortcut arrives already filled in, so you get a confident description of somebody you have never met and mistake it for a first impression. Accuracy is what pays for the speed, and the bill lands on whoever is standing in front of you.

When a ready-made description starts forming, ask what you actually know about this one person. Then go and learn one real thing: a question, a conversation, a shift worked side by side.

A QUESTION TO SIT WITH

Do you think you already understand a group you barely know?

MORE IN PERCEPTION & ATTENTION

Free, with nothing to buy inside it.