Data can describe behavior without fully explaining motivation.

Numbers tell you what happened and are silent about why. Someone clicked, stayed, left, bought. The pattern is real and the reason behind it is invented afterward by whoever is presenting the chart, and their explanation is a guess wearing the authority of the measurement.

When you see behaviour data, separate the observation from the story attached to it. Then go and ask a few actual people. The motive lives with them, and it is routinely different from what the numbers seemed to obviously imply.