Your reaction is information. Give it away for free and people learn exactly which buttons work.
LEADERSHIP
LEADERSHIP
Reactions teach people how to operate you. If one particular comment always produces a flash of anger, that comment becomes a tool, and anybody wanting a response will reach for it again. None of this requires cruelty, only noticing, and most people notice without meaning to. A level face is not fake, it just keeps the information to itself.
Work out which two things reliably get you. Then practise the gap: breathe, say nothing for a second, answer flatly. You are not pretending to be unbothered, you are choosing when to show it and to whom.
Which of your buttons do people already know to press?
Free, with nothing to buy inside it.