If you won’t get provoked on camera, there’s nothing for anyone to clip.

LEADERSHIP

WHAT THIS MEANS

Clips need a reaction, and the reaction is the part that travels. Whoever is filming has no story without your face doing something, which means the material is yours to withhold. Staying flat is not pretending nothing happened, it is declining to supply the footage. The provocation only becomes an event once you make it one.

Assume a camera exists in any crowded argument, because one usually does. Keep your hands down, your voice level and your sentences short, then take yourself out of it. Whatever needs saying can be said later, somewhere without an audience.

A QUESTION TO SIT WITH

Could anyone get a clip of you losing it?

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