Your name becomes valuable when people associate it with something you consistently deliver.

A name gains value through repetition of the same thing. People need to be able to predict what they get from you, and that predictability is what turns your name into a shorthand they can use with others. Variety and brilliance matter far less here than reliability does.

Decide what you want to be the thing people expect from you. Then check whether you actually deliver it every time, including the times it is inconvenient. The inconvenient times are the ones that do most of the building.