A surprising result deserves another look before it becomes an exciting rule.

CREATIVITY

WHAT THIS MEANS

Surprise signals that something does not fit what you expected, and that mismatch has two possible sources: the world is stranger than you thought, or the measurement went wrong. The second is more common and far less interesting, which is why it gets skipped. A striking finding travels quickly and becomes settled belief long before anyone checks it again.

The next time a result delights you, hold it for a week before repeating it anywhere. Try to reproduce it, look for the dull explanation first, and only then let it change how you act.

A QUESTION TO SIT WITH

Which surprising finding did you accept because you wanted it true?

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