A free trial can become a paid habit without ever becoming a considered choice.

RESILIENCE

WHAT THIS MEANS

The design of a trial is that the decision never has to be made. You begin without paying, forget the date, and one day you are simply someone who subscribes to this, having never sat down and judged it worth the money. Habit fills the space where a choice was meant to go. That is not carelessness on your part, it is what the arrangement was built to produce.

Go through recent statements and mark anything you did not actively decide to keep this year. For each one, ask what you would pay for it today, and let that answer settle it rather than the momentum.

A QUESTION TO SIT WITH

What are you still paying for that you never really chose?

MORE IN CHOICE & CONSEQUENCE

Free, with nothing to buy inside it.