The description that fits everything may be explaining very little in particular.

A statement that could never be wrong is not telling you much. Descriptions fitting any person, any company or any situation feel insightful because nothing contradicts them, and that comfort is exactly the sign no real claim has been made. Useful explanations exclude things. If you cannot say what would make it false, you are holding a mood rather than an idea.

When something sounds profoundly true, ask what it rules out. Try it on the opposite case and see whether it still fits. Prefer the narrower statement that risks being wrong about something specific.