You cannot make something new while demanding that everyone immediately recognize it.

CREATIVITY

WHAT THIS MEANS

Wanting immediate recognition and making something new are incompatible aims. Recognition depends on a thing fitting what people already value, and newness means it does not yet. You can pursue either, and pursuing both means the work quietly bends toward the familiar in order to be understood.

Decide which you are doing on a given project, honestly. There is nothing wrong with making something well received. But if you want to make the other kind of thing, you will have to tolerate a period of not being understood, and deciding that in advance makes it survivable.

A QUESTION TO SIT WITH

What would you make if early approval were not part of it?

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