Creativity rewards people willing to investigate what others call irrelevant.

Whatever a field considers irrelevant is unguarded territory. Not because everyone else already checked, but because nobody looked, and consensus about what does not matter is rarely tested. Curiosity that survives being called a waste of time tends to find things.

Pay attention to what makes you say a small thing is interesting when the people around you shrug. Give it a few hours rather than dropping it because no one else cares. Some of it will genuinely go nowhere, which is the price of the ones that do not.