Every production of genius must be the production of enthusiasm.

— Benjamin Disraeli

CREATIVITY

WHAT THIS MEANS

Nothing unusual gets made without someone caring about it more than the task required. Competent work can be produced on obligation alone; the thing that goes further needs a person who kept going past the point where stopping was allowed, because they wanted to see it right. That energy cannot be manufactured on demand or assigned to someone. It shows up in the result whether or not anyone can name what they are seeing.

Notice which part of your work you would still do if nobody asked. Arrange more of your time around that part, since it is where anything worth having will come from.

A QUESTION TO SIT WITH

Which project of yours died the moment you stopped caring about it?

MORE IN CREATIVITY & ORIGINALITY

Free, with nothing to buy inside it.