Success is a consequence and must not be a goal.

— Gustave Flaubert

RESILIENCE

WHAT THIS MEANS

Aiming straight at recognition tends to produce the wrong work. Things that succeed are usually made by people absorbed in the thing itself, since that absorption is what makes the work good enough to be noticed, and it cannot be manufactured by wanting the outcome badly. Chasing the result puts your attention precisely where the work is not.

Check what you are actually optimising this week. If you are picking projects by how they will look rather than by whether they interest you, that is the trade being described. Recognition arrives more reliably as a side effect than as a target, though nothing guarantees it either way.

A QUESTION TO SIT WITH

What would you do well even if nobody counted it?

MORE IN CHOICE & CONSEQUENCE

Free, with nothing to buy inside it.