He will never have true friends who is afraid of making enemies.

Being liked by everyone requires a certain vagueness. You have to stay agreeable, keep your real opinions slightly out of focus, and match whoever is in the room. That works, and it produces a wide circle of people who know a version of you. Real friendship needs the opposite: a person clear enough to be disagreed with, which means clear enough to be disliked by someone.

Say the true thing once this week in a conversation where the easy thing was available. Watch who stays and who comes closer. Losing a little approval is usually the price of being known at all.