There’s a great power in words, if you don’t hitch too many of them together.

— Josh Billings

GRATITUDE

WHAT THIS MEANS

A few words placed well will carry further than many. Every extra clause you add gives the listener something else to hold, and past a certain point they stop holding any of it. Hedging, qualifying and explaining feel like care, but they mostly dilute the one thing you came to say. Short is not blunt; short is what remains after you have decided what matters.

Take the next thing you have to write and cut it by a third without changing what it claims. Say the main sentence first and stop. See whether anyone misses the rest.

A QUESTION TO SIT WITH

Where would you be more persuasive by saying less?

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