There’s a great power in words, if you don’t hitch too many of them together.
— Josh Billings
GRATITUDE
— Josh Billings
GRATITUDE
A few words placed well will carry further than many. Every extra clause you add gives the listener something else to hold, and past a certain point they stop holding any of it. Hedging, qualifying and explaining feel like care, but they mostly dilute the one thing you came to say. Short is not blunt; short is what remains after you have decided what matters.
Take the next thing you have to write and cut it by a third without changing what it claims. Say the main sentence first and stop. See whether anyone misses the rest.
Where would you be more persuasive by saying less?
Free, with nothing to buy inside it.