When the grind gets heavy, your reason has to be heavier. Know exactly why you’re doing this.

Effort runs out long before goals do, and when it does, the only thing left holding you is why you started. A reason like wanting to look impressive is light. It cannot carry a bad season or a stretch where nothing improves. A reason you would still give if nobody ever found out tends to hold.

Write your actual why in one sentence somewhere you will see it on a hard morning. If it sounds thin when you read it back, keep digging until you hit something you would not be embarrassed to say out loud.