Comfort always sells on a payment plan. You just don’t notice the monthly charge until years later.

RESILIENCE

WHAT THIS MEANS

Avoidance has no upfront price, which is exactly why it is so easy to buy. Every skipped hard conversation, unattempted thing and postponed decision costs nothing today and takes a small amount out of your range tomorrow. The charges are tiny and continuous, so no single one is worth objecting to. The total is where you find out.

Look for the thing you have been comfortable about for a long time without calling it that. Do the smallest uncomfortable version of it this week. Paying once is generally cheaper than paying monthly.

A QUESTION TO SIT WITH

Which comfort of yours has an invisible monthly cost?

MORE IN CHOICE & CONSEQUENCE

Free, with nothing to buy inside it.