Saying it out loud makes it real, and it also makes it a debt. Only say what you’re ready to pay.

GRATITUDE

WHAT THIS MEANS

Announcing something puts it into the world where other people can now check on it. That is exactly why it helps, because the pressure is real and it pulls you forward. It is also why announcing everything wears you down, since each unpaid promise sits there quietly costing you credibility with yourself. Words spent in advance have to be earned back.

Before you tell everyone the plan, decide whether you want the pressure or just the applause. Say the ones you intend to pay, and keep the rest until they are true.

A QUESTION TO SIT WITH

Which announcement of yours are you now obligated to deliver?

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