Hype is a sugar rush. Great for the first five minutes and useless by the fourth quarter.

GRATITUDE

WHAT THIS MEANS

Getting fired up feels like preparation and is actually just arousal, which burns off fast. Twenty minutes in, the shouting is gone and what is left is whatever you practiced, whatever shape you are in, whatever habits you built in October. That is why the loudest locker rooms do not reliably win. Emotion starts things and structure finishes them.

Put your effort this week into the boring part, the reps and the sleep and the film. Save the hype for the moment it helps and do not confuse it with being ready.

A QUESTION TO SIT WITH

What kept you going after the pregame excitement wore off?

MORE IN COMMUNICATION & LANGUAGE

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