A map shows where you are. A leader shows why it’s worth walking to the next spot.

Knowing where you are is not the same as knowing why to move. Plenty of people can describe a situation accurately, list the problems and produce the data, and none of that gets anyone out of a chair. What moves people is a picture of somewhere worth being and a reason to believe it is reachable. Information tells you the state of things. It does not create any desire to change it.

When you explain the plan, spend more time on where it goes than on where you are. Make the destination specific enough to picture.