Famous isn’t the same as followed. Plenty of people get watched who nobody would actually go anywhere with.

LEADERSHIP

WHAT THIS MEANS

Attention and trust get earned by completely different behaviour, and one of them is much easier to collect. Being watched only requires that you are interesting. Being followed requires that people believe you would handle their situation well, which takes time and evidence. Plenty of people have a large audience that would not take a single piece of advice from them.

Ask yourself who would actually come with you if you proposed something hard and slightly risky. That number is your real one. Spend this week on one of those people rather than on the wider crowd.

A QUESTION TO SIT WITH

Who would actually come with you, not just watch?

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