Stepping up once is a moment. Stepping up every week is a reputation.

One big effort gets remembered for roughly as long as it takes to happen. People build their expectations on the pattern, because a pattern is the only thing they can predict from. Repetition is also much harder, since there is no adrenaline left by the fourth week. That is exactly why so few people get there.

Choose something small enough that you can actually repeat, then repeat it through the boring weeks. One job, same day, no announcement about it. In two months nobody will be praising you for it, which is how you know it has become who you are.