A song written for one person can matter more than one written for a million.
REFLECTION
WHAT THIS MEANS
One person receiving something completely beats a million people half noticing it. Scale is a poor measure of effect, because anything made for everybody has to stay vague enough to fit everybody, while something made for one particular person can be exact. The exact version is the one people keep in a drawer for years.
Make something this week aimed at a single named person. A letter, a playlist, a meal, a drawing that is only funny to them. Watch what it does next to anything you have ever posted to a crowd.
A QUESTION TO SIT WITH
What would you make for exactly one person you know?
MORE IN MEANING & PERSPECTIVE
- A year isn’t one big chance. It’s fifty-two Mondays and three hundred sixty-five mornings. Plenty of do-overs.
- You don’t need a plane ticket for perspective. There’s a neighborhood twenty minutes away you’ve never walked through.
- An inside joke is proof you’ve been somewhere with someone. Guard those.
Free, with nothing to buy inside it.