You can have 800 followers and zero people who’d help you move a couch.

Numbers on a profile measure reach, not relationship, and the two come apart completely. An audience watches you; a friend turns up on a Saturday with a van and no complaints. Building the first is fast and mostly public, building the second is slow and mostly invisible. It is easy to spend years on the one that shows a count.

Think of who you would call if something went badly wrong. If that list is short, it is a place to start, not a verdict. Do one small thing for one of them this week that has nothing to do with a screen.