That ad showed up right after you felt insecure. That’s not a coincidence. That’s a business model.

Whole companies make money from the gap between how you feel and how you want to feel. They know when you are scrolling late, what you paused on, and which kind of worry sells a product. The ad that found your sore spot did not guess. It was aimed, and the discomfort you felt right before it is the thing it was aimed at.

When something online makes you feel suddenly wrong about yourself, look at who benefits from that feeling. Naming the sales pitch out loud takes most of its power away. Keep scrolling or stop, but do it knowing.