Plans you announce start collecting opinions. Plans you keep start collecting progress.

An announced plan passes into other people’s hands. You spend the following weeks fielding reactions, adjusting to objections and explaining yourself, and all of that feels like work on the plan while being work on the audience. A private plan has only one job. Nothing is competing with the actual task for your attention.

Take whatever you are working on and set a milestone you have to reach before telling anyone. Work toward that instead of a launch date. Say it out loud once you get there, when opinions can no longer change the shape of it.