Build reserves that allow principles to survive inconvenience.

LEADERSHIP

WHAT THIS MEANS

Principles are cheap when they cost nothing and expensive at exactly the moment they matter. Reserves are what let you pay. Without them, the choice between your values and your rent is not really a choice, and people are rarely given credit for how much of integrity is affordability.

Build margin specifically so that inconvenience does not become impossibility. Being able to absorb a cost is often what determines whether you get to act on what you believe.

A QUESTION TO SIT WITH

Which of your principles gets quiet when it becomes expensive?

MORE IN INTEGRITY & CHARACTER

Free, with nothing to buy inside it.