A million views fade in a week. The one kid you stood up for remembers it for the rest of their life.

Reach and depth are separate measurements and they almost never move together. A large number of people glancing at something leaves nothing durable in any of them, while one person defended at the exact moment it counted carries that around for forty years. The difference is not the size of the act, it is whether it landed in somebody specific. Broad is easy to see and thin, while narrow is invisible and permanent.

Do the narrow thing this week. Say the sentence out loud when somebody is getting picked apart, or check on the person who went quiet. You will probably never hear about it again.