The creator you watch every night doesn’t know your name. Save some of that loyalty for people who do.

Watching somebody every night produces a real feeling and a completely one-sided relationship. Your brain files them as familiar, because that is what it does with a face and a voice that show up daily, and familiar feels a lot like friendship. None of that is stupid or wasted. It only turns into a problem when the loyalty and the defending and the emotional weight all travel in the direction that cannot send anything back.

Enjoy the people you watch. Then compare how much of your week went there with how much went to people who would notice you missing. Message one of them tonight.